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More than fashion.

Newark vs Everybody is more than a trademarked slogan—it’s a movement founded by Newark natives Lynette Lashawn and Anita Dickens to celebrate their city’s resilience, pride, and creativity.

With trademarked collections like The Future is Newark, Newark Excellence, and J’adore Newark, the brand showcases innovation, achievements, and Newark’s vibrant culture through bold designs and messaging. These slogans are more than words—they embody the spirit of perseverance, community empowerment, and hope for a brighter future, inspiring Newarkers to embrace their city’s greatness.

Deeply rooted in fashion and the arts, Newark vs Everybody uses its platform to drive meaningful impact within the community, from supporting local businesses to fostering cultural pride. It unites Newarkers through style, creativity, and a shared commitment to the city’s growth and legacy, blending local pride with a bold global vision.

Tea, Coffee, and Newark—Our Love Language

J'ADORE ❤️ NEWARK

LEADING WITH LOVE. In the heart of Newark, a love story unfolds... 

Welcome To Newark